by 
This short essay is about initative and addictive behavior.
It just so happens that my sister is in the handcrafted soap business and is struggling to get it going. Much of what she sells is done through craft shows at a display booth. Like all the others, your at the mercy of the traffic flow past your booth. Any signage or hawking you can do to get a prospect to stop is what makes or breaks your day. Similar to your home inspection ad copy in any medium.
So on with the story, I’m on the phone speaking to my sisters signifigant other and he starts telling me what happened to him out at the craft show he did alone over the weekend. The show had a fairly light attendance and Ronny who is addicted to talking (just ask anyone) wasn’t getting anyone to stop at the booth. Ronny, I should mention is a Harley rider and looks the part, beard, tank top, chained wallet, tattoos and all. Yep, selling soaps and lotions at a craft show.
When an addict needs a fix he doesn’t stop to think about all the reasons why he couldn’t possibly get it, he just focuses all his energies in one direction. So here’s Ronny with no one to talk too and getting sore feet to boot. Then it hits him! Ronny had a recent heart bypass and takes along a folding recliner and foot stool when doing the craft shows. He could get it em out and rest his feet or…
He could sit the ladies down for a free foot massage using the featured lotions.
Out came the recliner and down sat the ladies. The booth quickly became a “giggle fest” as Ronny put it, that lasted the entire day. Other vendors came down to see what all the fuss and traffic stoppage was about and so did the local TV crew. The next day was the same and along came another TV crew for the nightly news. If this wasn’t enough, one of the other vendors has a local radio show and asked Ronny to come down to the station for a live interview for Misty Mountian Soap Company.
In my opinion the ladies just wanted a biker to massage their feet and bought the lotion as a souvnier. Just kidding Ronny.
Initiative and addictive behavior seem to have alot in common. Think about it.
Copyright © 2005 by Bob Kille. To read other home inspection related articles or to view home inspection software and book publications by Mr. Kille, click on this link. www.inspectorsuccess.com